Bulgari Redefines Luxury: Extravagant Rome Hotel with 300m² Suite and Breathtaking Views
The anticipation surrounding Bulgari grand entrance into the Italian luxury hotel scene is finally met with an official opening date. Following the recent unveiling of a sophisticated hotel complex in Japan, the prestigious Italian brand now turns its focus to a place of profound significance—Rome, its birthplace. On June 9th, the luxury giant will unveil its ninth hotel, situated at 10 Piazza Augusto Imperatore in the vibrant Campo Marzio district.
This foray into Italy, particularly Rome, marks a departure from Bulgari previous global expansion strategy, symbolizing a return to its origins. The hotel finds its abode in a historic building envisioned by architect Vittorio Ballio Morpurgo and erected in the 1940s. Housing 114 rooms and suites, the structure is adorned with colors and inspirations drawn from the Eternal City. Bulgari pays homage to Rome's rich heritage, infusing references to the reign of Emperor Augustus throughout the establishment.
A design narrative that seamlessly weaves the threads of the past and present Continuing their tradition, the Milanese architectural firm Antonio Citterio Patricia Viel spearheads the hotel's design, skillfully interweaving historical elements with modernity. The Roman heritage permeates both the exterior and interior designs of the building. The 114 rooms are meticulously adorned in one of four colors: white, yellow, red, and green. Each decorative facet is thoughtfully considered, from the use of materials such as marble to Bulgari-patterned tapestries. The Bulgari Suite, an epitome of opulence within the hotel, sprawls across 300 square meters, providing one of the most enchanting views of the city. Furnished with pieces from Flexform and Maxalto and featuring bespoke tapestries from the renowned manufacturer Rubelli, the suite epitomizes the zenith of ultra-luxury.
Beyond the opulent suites and rooms, the hotel boasts state-of-the-art amenities and facilities, promising guests a comprehensive wellness experience. The 1500-square-meter Bulgari Spa encompasses a 25-meter indoor pool and nine rooms offering exclusive and innovative body and mind treatments. A dedicated fitness area, featuring a training method exclusively designed for Bulgari, is also at guests' disposal. Completing the holistic experience, the hotel features a variety of restaurants such as Il Ristorante-Niko and Romito, or La Terrazza, catering to a spectrum of culinary preferences.
Bulgari Hotels & Resorts is poised for further expansion, with plans for the opening of three additional hotel complexes in the near future, set to grace Miami, Los Angeles, and the Maldives.