Day three of Cannes Lions 2024 saw jury presidents Andisa Ntsubane, Rose Herceg, Pancho Cassis, Prerna Mehrotra, Kat Thomas, and Amy Ferguson reflect on key themes and trends.
Andisa Ntsubane, leading Creative B2B, highlighted its growing influence, noting Brazil's exceptional entries and the shift towards humanizing brands traditionally seen as cold.
Rose Herceg, overseeing Creative Data, praised the category's potential while cautioning against superficial use of AI. She emphasized the power of data-driven narratives and genuine audience connection.
Pancho Cassis, judging Direct, commended campaigns integrating AI thoughtfully. He stressed the value of patient campaign development, exemplified by Xbox's 'The Everyday Tactician', lauded for its lasting impact.
In Media, PR, and Social & Influencer, Prerna Mehrotra celebrated innovations blending technology with purpose, like Mercado Libre's 'Handshake Hunt'. Kat Thomas noted trends including AI's role and the rise of women's football, with Specsavers' 'The Misheard Version' standing out for its humor.
Amy Ferguson, evaluating Social & Influencer, praised campaigns like CeraVe’s ‘Michael CeraVe’ for seamlessly embedding influencer dynamics into cultural narratives.
Overall, the jurors emphasized purpose-driven creativity, authentic audience engagement, and meticulous execution as key to success at Cannes Lions 2024, reflecting a dedication to innovative storytelling in advertising.
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