Saudi Arabia is rewriting the rules of entertainment. After initially attracting attention with Western-style raves, the kingdom now emphasizes its own traditions to draw tourists and highlight national identity.

Terhal, a Riyadh stage production, exemplifies this shift. A performer dressed in a red-and-white headdress rides a white horse, taking audiences on a journey through Saudi culture and landmarks. The show integrates traditional songs, chants, and attire with modern stagecraft and cutting-edge effects.

The narrative follows Saad, a young Saudi exploring his homeland, supported by 100 performers, 55 of them Saudis, showcasing acrobatics, trapeze, and dance. After previous music festivals sparked controversy, the production reflects a move toward family-friendly, culturally inspired entertainment.

Even with this focus on Saudi culture, international acts remain in Riyadh Season, with MDL Beast returning. Chairman Turki Alalshikh confirmed that most performances will feature local and Gulf artists.

Observers see this as a measured approach in line with Vision 2030’s reform goals. “Testing boundaries is key, and sometimes you step back if needed,” notes Sebastian Sons of CARPO.

Through Terhal and similar productions, Saudi Arabia is creating a new entertainment identity—one that honors heritage, incorporates modern innovation, and positions the kingdom as a global tourist destination.