BIAS Unveils New Identity for the Upcoming Decade
The Supreme Organizing Committee of the Bahrain International Airshow (BIAS) has officially revealed a fresh brand identity for BIAS, charting a course for the next decade. This milestone follows a decade of remarkable achievements for the show, securing the prestigious aviation event's continuity under the auspices of His Majesty King Hamad bin Isa Al Khalifa.
The new logo was launched with the blessing of His Highness Shaikh Abdulla bin Hamad Al Khalifa, HM the King's Personal Representative and Chairman of BIAS Supreme Organizing Committee.
On this occasion, HH Shaikh Abdulla bin Hamad emphasized that BIAS's achievements are a direct result of HM the King's directives to position it on both regional and global fronts. Furthermore, these accomplishments are the outcome of constant guidance from His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister. HRH emphasized the imperative to keep enhancing BIAS, recognizing aviation as a promising sector that bolsters the national economy and generates opportunities for Bahraini youth.
HH Shaikh Abdulla bin Hamad underscored the kingdom's commitment to leverage all available resources and provide necessary support to ensure the success of BIAS 2024. With a substantial presence of distinguished civil and military aviation companies and a significant influx of visitors from Bahrain and beyond expected, the event is poised for greatness.
His Highness commended the ongoing collaboration between organizers and sponsors, foreseeing more success for BIAS, contributing to the kingdom's advancement and extensive experience in aviation and space. These efforts mirror the kingdom's eagerness to elevate the specialized exhibition industry, especially in the aviation and space sector, aligning with the objectives of Bahrain Economic Vision 2030.
HH Shaikh Abdulla bin Hamad noted that the new logo design aligns with BIAS's constant modernization strategy after a decade of resounding achievements. This new visual identity takes into account the advancements in the aviation industry, embodying a modern and dynamic touch marked by simplicity and elegance. This ensures its easy recognition and adaptability across various communication and marketing platforms.
"The new design embodies our commitment to innovation and development within the aviation industry. It encapsulates the progress experienced in the aviation sector, employing contemporary and harmonious color gradations, reflecting the spirit and objectives of the show. It stands as a potent symbol that will fortify BIAS's standing as one of the most prominent airshows in the region and the world, encapsulating our vision for the next ten years," His Highness stated.
It is worth noting that preparations are in full swing for the seventh edition of BIAS, which will be hosted by the kingdom, under the patronage of HM King Hamad, from November 13 to 15, 2024, at the Al-Sakhir Air Base.
BIAS 2024 will showcase a multitude of international civil and military aviation companies, along with specialists in airport equipment, air radar systems, powerful engine manufacturing, business aircraft, private aircraft, light aircraft, aviation training institutes, electronic engineering universities, and a diverse range of military industries.
BIAS 2024 will also include displays of the latest civil and military aircraft, captivating air shows by international teams.
The Ministry of Transportation and Telecommunications, the Royal Bahraini Air Force, and the Bahrain Defense Force collaborate to organize the biennial BIAS show, in partnership with the British company Farnborough International.