On May 15, The American Pavilion buzzed with discussions and exchanges during the Cannes Festival, affirming its role as a pivotal hub for the American film community. Here is a recap of the day's significant events.

11:00 AM | INDUSTRY IN FOCUS: PR PROS
The day began with a roundtable discussion titled "Industry in Focus: PR Pros", highlighting the importance of public relations in the film world. The participants included:

Emma Griffiths, President of EG PR
RJ Millard, President of Obscured Pictures
Arianne Rocchi, Partner at Arwin Ventures
Moderated by Sylvia Desrochers, Executive Vice President at MPRM Communications, these experts shared their advice and perspectives on best practices and current challenges in the sector.

12:30 PM | IN CONVERSATION: BILLY ZANE
The highlight of the afternoon was a conversation with Billy Zane, an actor famous for his roles in Titanic, Twin Peaks, Back to the Future, and the Sniper series. Moderated by Matt Donnelly of Variety, Zane discussed his professional experiences, legendary collaborations, and upcoming projects, such as Waltzing with Brando and his directorial debut, Hallway / Night.

A memorable quote from Zane: "You have two windows in the industry, one when you start and the other when you come back."

2:00 PM | INDUSTRY IN FOCUS: MARKETING MAGICIANS
The afternoon continued with a panel on film marketing, titled "Industry in Focus: Marketing Magicians". The marketing professionals who shared their experiences included:

Julie Fontaine, Fontaine Media Consulting
Karina Gechtman, VP International Marketing & Publicity, Anton
Valerie Van Galder, Marketing Consultant and Producer
Mounia Wissinger, SVP Global Marketing & Publicity, Protagonist Pictures
Moderated by Steven Weintraub, Editor-in-Chief of Collider, the panel addressed effective marketing strategies and future trends in the industry.

6:00 PM – 8:00 PM | MEMBER COCKTAIL PARTY
The day concluded with a cocktail reception, providing members with an opportunity to reconnect and network in a friendly and relaxed atmosphere.

About The American Pavilion
The American Pavilion is recognized as the hub of activity for the American film community at Cannes. With programs for professionals and students, enriching discussions, and the Emerging Filmmaker Showcase, it remains a key venue for exchanges and networking within the American film industry.

For more information, please visit: www.ampav.com