McDonald Qatar has launched a new initiative called Rahlatuna, which strengthens its commitment to the wellbeing of the community. Rahlatuna brings together all of McDonald Qatar Corporate Social Responsibility (CSR) initiatives from the past three decades, aligning with Qatar National Vision 2030.
The official unveiling of Rahlatuna took place during a press conference ahead of the Qatar CSR Summit 2023, where McDonald Qatar also announced its bronze sponsorship for this year summit.
Rahlatuna is a comprehensive platform that showcases McDonald Qatar dedication to the community of Qatar. It aims to build, celebrate, and give back to the community, in line with the Human Development and Social Development pillar of Qatar National Vision 2030.
The name Rahlatuna, meaning 'Our Journey,' symbolizes the collective effort undertaken by McDonald Qatar and the community towards a brighter future.
The platform initiatives primarily focus on empowering the youth and supporting their journey to success by nurturing their dreams and recognizing their achievements.
Education serves as a cornerstone of Rahlatuna. McDonald Qatar has partnered with the Education Above All Foundation (EAA), a global non-governmental organization, as its primary CSR partner. This partnership aims to ensure quality education for underprivileged children through the 'Educate A Child' program.
Through the generous contributions of customers, McDonald Qatar has raised over 250,000 Qatari Riyals for children education. Customers have made small donations, as little as 1 riyal, during their visits to the restaurants.
Mr. Mithqual Abunasser, General Manager of McDonald Qatar, expressed his thoughts on the launch of Rahlatuna, stating that McDonald Qatar has built a strong connection with the community through decades of exceptional service across more than 70 restaurants in the country. Rahlatuna represents their unwavering commitment to strengthening this connection and making a greater impact on society. The platform aims to engage and empower the youth, develop their skills, broaden their horizons, and reward their successes.
Rahlatuna encompasses all past, present, and future CSR efforts of McDonald Qatar, furthering their mission to nourish and support the community.
McDonald Qatar has consistently prioritized the needs of the community by supporting charitable causes, including collaborating with Hamad Medical Corporation (HMC) for blood donation drives, promoting local athletes, and organizing beach clean-up activities to protect the environment.
In recognition of its efforts, McDonald Qatar was honored with the "Responsible Leadership CSR Award" for the fourth time at Qatar University CSR National Program 2023.