The Cannes Lions festival kicked off with an inspiring seminar featuring Marcel Marcondes, Chief Marketing Officer of AB InBev. Marcondes, representin
g the global beverage company, shared insights into their relentless pursuit of meaningful consumer connections and their unwavering commitment to creativity as a catalyst for driving growth.
Held at the Lumiere Theatre in Palais I, the session shed light on AB InBev's journey of developing a creative excellence program. In 2018, AB InBev embarked on a mission to enhance their creative marketing capabilities and generate organic revenue for the business, setting a five-year strategic goal.
Marcondes, the first-ever two-time winner of the Creative Marketer of the Year award, generously shared their learnings for the betterment of the wider industry. The seminar emphasized AB InBev's dedication to placing creative problem-solving at the core of their business. Despite the challenges that come with this approach, it has resulted in record-breaking sales volume and brand power for the company.
The seminar aimed to inspire attendees by prompting them to contemplate the impact of creativity on their professional journey. Topics discussed included creative impact, culture, talent, as well as the latest industry trends and insights.
AB InBev exemplified how creativity can be a powerful driver of growth and commercial success. Their commitment to creative excellence and willingness to share their experiences serve as an inspiration to the entire industry.
g the global beverage company, shared insights into their relentless pursuit of meaningful consumer connections and their unwavering commitment to creativity as a catalyst for driving growth.
Held at the Lumiere Theatre in Palais I, the session shed light on AB InBev's journey of developing a creative excellence program. In 2018, AB InBev embarked on a mission to enhance their creative marketing capabilities and generate organic revenue for the business, setting a five-year strategic goal.
Marcondes, the first-ever two-time winner of the Creative Marketer of the Year award, generously shared their learnings for the betterment of the wider industry. The seminar emphasized AB InBev's dedication to placing creative problem-solving at the core of their business. Despite the challenges that come with this approach, it has resulted in record-breaking sales volume and brand power for the company.
The seminar aimed to inspire attendees by prompting them to contemplate the impact of creativity on their professional journey. Topics discussed included creative impact, culture, talent, as well as the latest industry trends and insights.
AB InBev exemplified how creativity can be a powerful driver of growth and commercial success. Their commitment to creative excellence and willingness to share their experiences serve as an inspiration to the entire industry.