Canadian agencies made a significant impact at Cannes Lions 2024, claiming Silver and Bronze medals in the Film and Sustainable Development Goals categories on Friday. Angry Butterfly, Critical Mass, FCB, and Klick Health wrapped up the week with impressive wins, contributing to Canada’s total of 66 Lions. The country celebrated a night of exceptional achievements earlier, with Rethink and Klick Health each receiving a prestigious Grand Prix.
The festival also highlighted the talents of Young Lions in a larger-than-usual ceremony held on the Palais Terrace, which attracted a diverse audience of participants and spectators.
Despite not medaling in every category, McDonald’s and Brizi's Jenn Bailey and Nick Carson stood out in the Marketer competition, securing a place on the shortlist. Details of their outstanding contributions and other noteworthy works can be found below:
Film Category
- Silver
- "47" - Cafe Joyeux (Klick Health)
- Bronze
- "Driving While Black" - Courageous Conversation Global Foundation (Goodby Silverstein and Partners / Critical Mass Calgary)
- "Next To Stok’d" - Stok’d Cannabis (Angry Butterfly)
Sustainable Development Lions
- Bronze
- "Inployable" - Canadian Down Syndrome Society (CDSS) (FCB)
Young Lions & Marketers
- Marketers
- Jenn Bailey, Marketing Specialist, McDonald’s Canada
- Nick Carson, Partnership Marketing Manager, Brizi
The accomplishments of Canadian agencies at Cannes Lions 2024 underscore their creative excellence and strategic innovation in the global advertising landscape.