This summer, an exceptional collaboration between Tory Burch and Nikki Beach Saint-Tropez promises to transform your season into an unforgettable experience. From July to September, this fusion of the renowned fashion brand and the luxury lifestyle venue will offer a series of activities and installations that will delight stylish and modern women.
You will have the opportunity to explore a pop-up boutique, sunny relaxation areas, exclusive cabanas, giant beach games, and a bar inspired by Tory Burch’s summer capsule collection. Step into a chic world where style and luxury meet harmoniously.
A Collaboration at the Pinnacle of Style and Luxury
Founded in 2004, Tory Burch is celebrated for its effortless elegance and refined craftsmanship. This season, the brand is partnering with Nikki Beach, a global leader in lifestyle hospitality, to deliver a unique summer experience from July 16 through the end of the season. Tory Burch’s summer capsule collection, inspired by the hues of sand and sea with a vintage zebra print, will be central to this activation.
Instead of a traditional setup, the event will take place outdoors by the club's pool, adding 20 additional sunbeds on the beach. The cabanas and sunbeds will be adorned with Tory Burch’s iconic prints, and visitors can enjoy comfortable cushions, blankets, and matching umbrellas. The bar will feature a distinctive zebra print and offer a sophisticated selection of mocktails, wines, and healthy beverages.
Exclusive Activities and Products for an Unforgettable Summer
The experience goes beyond a visual installation. Guests will have access to giant beach games such as Connect Four, construction games, and the classic pétanque. Additionally, a co-branded mini Moke will cruise through the streets of Saint-Tropez, enhancing the visibility of this exceptional collaboration.
Meanwhile, a Tory Burch pop-up shop will showcase a range of luxury products: elegant kaftans, trendy swimsuits, signature tunics, classic leather sandals, and T Monogram raffia handbags. Each item is crafted to provide effortless sophistication, perfect for sunny days in Saint-Tropez.
A Personalized and Unique Experience
Celia Gumbau-Serra, President of Nikki Beach Hospitality Group’s beach clubs and restaurants, describes this collaboration as a perfect blend of Tory Burch’s elegance and Nikki Beach’s vibrant atmosphere. “Fashion is a cornerstone of Nikki Beach, and we are thrilled to incorporate it into our summer program. We look forward to seeing how our guests will enjoy this fusion of style and relaxed luxury,” she says.
Reservations for this exceptional activation will be available on-site starting July 16. The sunbeds accommodate groups of 2 to 4 people, while the cabanas are ideal for larger groups. The experience will be accessible during regular opening hours until the end of the summer season, ensuring a memorable experience for all visitors.
Experience Luxury in Saint-Tropez
This summer, be enchanted by the relaxed elegance and luxury offered by the collaboration between Tory Burch and Nikki Beach Saint-Tropez. Whether you seek relaxation, fun, or exploration of new luxury products, this activation is for you. Come experience a unique blend of style, comfort, and refinement in one of the most sought-after spots on the French Riviera.
Book now to enjoy an exceptional summer in Saint-Tropez. Join us for a season of fashion and luxury and discover everything this extraordinary collaboration has to offer. See you soon at Nikki Beach Saint-Tropez!